EFFICACY TESTING

Cosmetic legislation requires evidence support of efficacy claims and marketing communication.
Efficacy studies are requested to evaluate the effects of new ingredients or formulation in order to give a scientific support to demonstrate the finished product’s efficacy.
Claims substantiation can be realized through a multidisciplinary approach:

INSTRUMENTAL EVALUATION

SELF-PERCEPTION EVALUATION

CLINICAL EVALUATION

The aim of these studies is to evaluate in vivo the effect of the product on a specific panel of volunteers. The target selection is based on dermatological characteristics according to product type and to the study objectives.

sonde-en

#INSTRUMENTAL EVALUATION

In vivo instrumental evaluations, allow the measurement of specific skin parameters that provide scientific data that can be used to support the efficacy of the tested product. The experimental protocols are customized according to the type of product to be tested and the marketing claim.

HYDRATION

Measure the skin surface hydration value at stratum corneum level or more in depth, to assess the water presence in biological tissues.

FOR WHICH CLAIM? MOISTURIZING, HYDRATING, FOR DRY SKIN, DEEP HYDRATION

LENITIVE /BARRIER EFFECT

The measurement of transepidermal water loss and skin redness are taken in order to evaluate lenitive or barrier effect of the product.

FOR WHICH CLAIM? SOOTHING, PROTECTS SKIN BARRIER, RESTORES SKIN BARRIER, ANTI-REDNESS

SEBOMETRY

Quantity of the sebo level of the skin surface before and after a treatment.

FOR WHICH CLAIM? MAT EFFECT, OPACIFIER, SKIN SEBO-REGULATOR, FOR OILY SKIN

SKIN ELASTICITY

Measurement of skin elasticity changes after the product application.

FOR WHICH CLAIM? ELASTICIZING, TONIFYING, FIRMING

WHITENING

Measurement of melanin value, that is the component mainly responsible of skin pigmentation, before and after the treatment:

FOR WHICH CLAIM? LIGHTENER EFFECT, BRIGHTENING, WHITENING, REDUCES DARK SPOT

BRIGHTENER EFFECT

The measurement of shiny effect given by the product on the skin.

FOR WHICH CLAIM? BRIGHTENER, GLOSSY, SHINY EFFECT

VISIA® COMPLEXION ANALYSIS

SKIN IMAGE ANALYSIS

Visia® Complexion Analysis captures high quality, standardized facial images thanks to a non-polarized, cross-polarized and UV flash lighting according to the skin parameter to be analyzed. The analysis allows to record and measure specific skin parameters to evaluate the condition of the skin.

WHICH PARAMETERS?
SPOTS
BROWN SPOTS
UV SPOTS
RED AREAS
SKIN TEXTURE
WRINKLES
PORE SIZE
PORPHYRINS (evidence of bacteria)

PERCENTILE SCORES

VISIA® Complexion Analysis uses the world’s largest skin feature database to grade volunteer’s skin compared to others of the same age and skin type.

skin image analysis
truskin-age

TRUSKIN AGETM

Visia® Complexion Analysis through the Trueskin AgeTM software performs an assessment of the overall skin condition:  the subject’s actual age is displayed alongside the calculated apparent age of the skin (“Your truskin age”). This method allows the comparison of the skin apparent age before and after the treatment.

FOR WHICH CLAIM? 
“SKIN LOOKS VISIBLY YOUNGER”

#SNIFF TEST

This is an olfactory test performed in vivo to verify the efficacy of a deodorant made by trained assessors in sensory analysis. Expert judges evaluate the odour of the treated armpit compared to the odour of the untreated one at different time steps and/or after sport workout.

FOR WHICH CLAIM?

DEODORANT EFFICACY, ANTI-ODOUR EFFICACY, 24H – 48H – 72H, FRAGRANCE PERSISTENCE.

sniff test
clinical evaluation

#CLINICAL EVALUATION

Instrumental and self-perception efficacy studies can also be supported by a clinical evaluation of the skin, before and after the treatment.

The clinical assessment of specific skin parameters is performed by a dermatologist.

FOR WHICH CLAIM?

TESTED UNDER MEDICAL SUPERVISION

#SELF PERCEPTION EFFICACY

Supporting marketing claims can also be carried out through a “self-perception” efficacy evaluation made by the consumer. This efficacy assessment comes from the subject’s sensory and emotional stimuli induced by the product and by a self-evaluation of the benefits. The product is tested by healthy volunteers selected with specific dermatological or trichological characteristics in order to support and demonstrate the potential efficacy of the tested product. This approach is useful both to enhance instrumental results and to claim those effects that cannot be measured (silky effect etc…).

FOR WHICH CLAIM?
“–% OF WOMEN NOTICE THEIR SKIN MORE…”

self-perception efficacy

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Neotron S.p.a.
NEOTRON SPA – With Sole Shareholder

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41126 MODENA MO
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    Latest update: 01/10/2018 10:02:53