Consumer Science
The consumer is at the center of business choices, it is him who decides, as a consequence of his behaviors, the success or failure of a product on the market.
Knowing and monitoring who is the final consumer, which are its needs and its preferences, it is fundamental to developing a winning long-term product development strategy.
The quantitative researches provide statistical and concrete data on consumer choices and behaviors; through the qualitative researches, on the other hand, it is possible to obtain an in-depth interpretation of the product experience, to understand and explain consumers motivation, beliefs and attitudes.
Product
How is your product rated compared to the competitors? Which is the winning recipe among various prototypes? A product test lets you understand which is the market response to the products in test, reasons for preference or, vice-versa, the weak points to work on.
Market
Who is the consumer of this product category? What are their lifestyles, interests, values. and how does the consumer choose the product (criteria, preferences, etc.)? How do consumers perceive the current players?
With a Usage & Attitude study it is possible to get insights to decide which elements of the offer should be confirmed, which ones improved, and adjust the offer to needs and targets not yet covered.
Packaging
Which is the most effective packaging to motivate the purchase? How can the packaging be improved to be more visible on the shelf? How effective is the communication on the current packaging?
A qualitative or quantitative approach can help support your choice for the best packaging, providing insights to finalize it and to align the business strategies to the emerging trends.
Ideas
Will the new product I have designed be successful? Which mix of product features best meets client needs?
A qualitative or quantitative concept test provides indications to verify ideas and concepts to develop new products and fine-tune the marketing mix.
Product Experience
How is the consumer's experience with the product? And what is the perception about its efficacy?
Especially for the personal care category, an approach which involves volunteers to try the product, provides useful insights to its development and to support the claims.
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Services
Sen&CA
For more than 25 years, Neotron's Sen&CA department has been carrying out sensory analyses and market researches to help our clients get consistent feedback about their product's performance, characteristics, and quality.
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