Sensory-consumer relationship

The integrated sensory-consumer approach allows to interpret in an objective way a typically subjective parameter such as the consumer preference.
While on the one hand a panel of judges trained in sensory analysis defines the objective profile of the products and, on the other hand, a representative group of consumers evaluates the acceptability / satisfaction, using statistical techniques it is possible to understand how the sensory characteristics of products affect the preference, therefore the choice, of the consumer.

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    Latest update: 02/10/2018 17:22:01